Top 5 Reference Apps in New Zealand Q3 2023

In Q3 2023, the top 5 reference apps in New Zealand demonstrated varied performance trends in downloads, revenue, and active user metrics. The data, sourced from Sensor Tower, provides a comprehensive look at the market dynamics for these apps.

Google Translate showed a consistent pattern in weekly downloads, starting at 2.8K in late June and gradually increasing to over 3.1K by the end of September. The app also maintained a strong user base, with weekly active users rising from 108K to nearly 136K over the quarter.

Bible experienced a fluctuating download trend, beginning at 1.4K and ending the quarter at 1.3K. The active user count saw a peak of approximately 85K in late August but dropped to 71K by the end of September.

Sky Guide had a notable spike in revenue, peaking at $250 in mid-July. The app's weekly downloads started high at 1.2K in early July but decreased to 171 by the end of September. Active users followed a similar trend, with a high of 1.3K in early July, falling to 436 by the quarter's end.

Freeview TV Guide witnessed its highest download rate in early September at 1.4K, although it fluctuated throughout the quarter, closing at 598. Active user data was not available for this app.

Ancestry: Family History & DNA reported a stable revenue stream, peaking at $2.1K in mid-July. Downloads increased steadily, starting at 407 and reaching 636 by the end of September. Active users also saw an upward trend from 1.4K in late June to 1.7K in late September.

For more detailed insights and analysis, visit Sensor Tower.